As one of the most influential and largest comprehensive international trade fairs in China, the 138th China Import and Export Fair (Canton Fair) kicked off grandly at the China Import and Export Fair Complex in Guangzhou, spanning a full five days. As a leading office stationery manufacturer rooted in Ningbo, China, Ningbo Basy actively participated in this iconic event, bringing a familiar yet upgraded product lineup to showcase its strength and deepen cooperation with global partners. The 138th Canton Fair attracted tens of thousands of exhibitors from various industries across the country and professional buyers from more than 150 countries and regions around the world, serving as a core bridge for cross-border trade and a key platform for enterprises to expand domestic and international markets. For Ningbo Basy, this exhibition was not only a continuation of its brand promotion efforts but also a crucial opportunity to connect new customers and strengthen ties with old partners.

Consistent with its participation in the 2025 Dubai Autumn Exhibition, Ningbo Basy’s booth at the 138th Canton Fair focused on its core and well-received product series, including wire mesh office files, binder clips, staplers, and hole punchers — products that have won wide recognition from global buyers for their superior quality, durable performance, and user-friendly design. These core products were displayed in a systematic and intuitive manner, with detailed specification sheets, on-site operation demonstrations, and sample trial services, allowing every visitor to fully experience the brand’s commitment to precision manufacturing and customer-centricity. Meanwhile, to enrich its product portfolio and meet the diverse and evolving market demands, Ningbo Basy also launched a series of new products at this Canton Fair, including sticky notes, keychains, and file bags, adding new highlights to its exhibition display and attracting more attention from potential buyers.

The newly launched products perfectly complemented the core product lineup, showcasing Ningbo Basy’s continuous innovation capability. The sticky notes, available in various sizes, colors, and designs, featured strong adhesion, smooth writing, and environmental protection materials, suitable for office reminders, study notes, and daily use. The keychains, crafted from high-quality metal and plastic materials, combined practicality with aesthetic appeal, with customizable logos and shapes to meet the personalized needs of corporate gifts and daily matching. The file bags, available in transparent and opaque styles, were designed with sturdy zippers or snap closures, providing reliable protection for documents, stationery, and small items, and were widely applicable to offices, schools, and daily travel. These new products, together with the core products, formed a comprehensive product matrix, fully demonstrating Ningbo Basy’s strong R&D strength and market adaptability.

Different from the focus on developing new markets at the Dubai Autumn Exhibition, Ningbo Basy’s participation in the 138th Canton Fair had two core goals: welcoming new customers and conducting in-depth negotiations with old customers. On one hand, the booth received a steady stream of new buyers from all over the world, including those from traditional markets such as Europe, the Middle East, and Southeast Asia, as well as new potential buyers from emerging markets. The sales team patiently introduced the features, advantages, and customization services of each product, answered questions about pricing, MOQ, delivery cycles, and quality control, and established preliminary cooperative intentions with many new customers. On the other hand, the exhibition provided a rare face-to-face communication opportunity for Ningbo Basy and its old customers — many long-term cooperative partners specially visited the booth to discuss follow-up bulk orders, product customization requirements, and long-term cooperation plans, further deepening mutual trust and cooperation ties.

Ningbo Basy’s professional team played a crucial role in the smooth progress of the exhibition. The sales and technical staff, with rich experience and professional knowledge, provided tailored solutions for both new and old customers: for new customers, they introduced the company’s production strength, quality control system, and after-sales service to enhance their confidence in cooperation; for old customers, they listened carefully to their feedback on existing products, discussed the optimization direction of product details, and jointly explored new market expansion strategies. During the exhibition, many new customers placed trial orders on-site, and several old customers signed long-term cooperation agreements, achieving remarkable results. In addition, through in-depth exchanges with industry peers and buyers at the Canton Fair, Ningbo Basy also gained valuable market insights, understanding the latest market trends and customer needs, which will provide strong support for the company’s subsequent product upgrading and market layout.

The 138th Canton Fair, as a window for Chinese enterprises to go global, once again witnessed Ningbo Basy’s outstanding performance in the office stationery industry. By adhering to the concept of quality first and innovation-driven, the company not only consolidated its cooperative relations with old customers but also opened up new market spaces, further enhancing its brand influence in the global stationery market. Looking ahead, Ningbo Basy will take this Canton Fair as a new starting point, sort out the cooperative intentions with new and old customers in a timely manner, accelerate the promotion of new products, and continue to optimize its product and service system. With unremitting efforts, Ningbo Basy is committed to becoming a more trusted global partner in the office stationery field, contributing more Chinese manufacturing strength to the global stationery industry.